Selling Joy Golf

ABOUT US
Selling Joy and the Selling Joy system was created for the specific purpose of inspiring people to succeed; not only at work but at home with their families and with the people who are closest to them.
With more than 60 years of professional sales and management experience, Selling Joy Golf combines revolutionary sales training with a comprehensive broad based sales management system that focuses on individual achievement rather than traditional marketing programs.

DAVE ADELBERG
Dave Adelberg, President is the founder of The Selling Joy System. Mr. Adelberg developed this comprehensive sales approach to ensure organizations a more consistent and expansive revenue growth stream. With over 30 years of sales success, including vast experience training and mentoring individuals and groups – as well as having owned several lucrative businesses – Dave is considered an expert in the field of sales training and management. He has also been a member of several private country clubs and served on the Board of Directors. Dave’s discipline and focus is also evidenced in his achievements as a scratch golfer and a black belt martial artist and Author of “Selling Joy” The Spiritual Path to Sales Success and Joyful Living.
David Adelberg was born and raised in Vancouver British Columbia by his Mother Marjorie, one of Canada’s most prolific musical playwrights; and his Father Benjamin, a pioneer Retailer and clothing manufacturer. From these routes came a most fascinating personal success story. Growing up in Retail and then in Real Estate, Dave achieved the highest award from the Vancouver Real Estate Board for most sales and volume produced in one year. He served on the Board of Directors of two private Golf Clubs and played as a scratch golfer most of his life. Singer, comedian, businessman and as co-founder of Selling Joy’s Training and Management Services and Author of one of the most enlightening and compelling books on Sales, Dave brings a new and refreshing approach to insuring continued growth to the golf industry. Dave's commitment to service has never waivered.
Over a thirty year career, Dave has truly proved over and over again that success in sales is simply a belief in doing good things that make good things happen.
The depth of Dave’s knowledge transcends traditional comparisons’. As founder and CEO of IDS Realty Corp. an International brokerage firm, he revolutionized the way institutions acquired major Real Estate. As an International competitor and coach and as Chairman and founder of The Royal Canadian Taekwondo Association, he has inspired hundreds of adults and children to excel in spite of their personal challenges. The Selling Joy team of professionals is proud and honored to welcome Dave as its President and look forward to participating in its success.

THE BUSINESS OF SUCCESS
CONSULTATION
Selling Joy Golf delivers specialized programs that are guaranteed to succeed. Understanding and identifying our customers needs and our ability to address those needs is what sets us apart. Selling Joy Golf creates and maintains revenue success by beginning with an in depth review, of all existing revenue sources including, Tee time reservations, Pro Shop design and functionality, Tournaments and special event planning, Buying procedures and inventory control, Staff Performance, Marketing and Customer service and Food and Beverage. Upon Owner approval Selling Joy Golf will undertake to implement the Selling Joy Sales Training and Personal Performance Management System.

PRO SHOP DESIGN AND FUNCTIONALITY
The Pro Shop showcases a course’s ambiance and culture. It is imperative that the pro shop’s functionality and design enhance not only the “Shopping Experience”, but also encourages customers to engage in conversation with staff. Dave Adelberg spent the first twenty years of his life in the retail and clothing manufacturing industry. From the cutting room to the board room, Dave possesses unparalleled knowledge and a unique understanding of what it takes to succeed in the pro shop.

TEE TIME RESERVATIONS
Implementing a reservation system that is not only efficient, but gives the customer numerous ways to take advantage of course promotions is extremely important. All staff members will learn that by “saying certain things in certain ways” reservations are never lost to the competition.

TOURNAMENTS AND SPECIAL EVENTS
The Selling Joy Golf Training and management System provides the tools and training to individual staff members in order to solicit interest from company’s and charitable organizations on a regular basis.

BUYING PROCEDURES AND INVENTORY CONTROL
The Selling Joy Golf system tracks inventory and oversees buying procedures, while insuring that all staff members are up to date with supplier promotions and recent fashion trends.

MARKETING
The Selling Joy Golf system subscribes to the adage, “Provide the best service at the lowest cost with the highest value.” Each pro shop staff member will be trained to “MARKET AND SELL” their product, and themselves by developing and using personal development and selling skills acquired in the seminar and by maintaining their daily schedules.

FOOD AND BEVERAGE
Bars, night clubs, pubs and movie theatres thrive in poor economic times. Course restaurants, bars and banquet facilities are promoted as an integral part to the overall atmosphere and ambiance of the course. Food and beverage managers and pro shop staff will be trained to market, sell and promote course amenities.

THE BUSINESS OF SUCCESS
SALES TRAINING
At a convenient time the course will close for two half days for the presentation of two on site seminars. All pro shop staff, Teaching Pros, management and food and beverage staff including executive chefs, hostesses and Maitre des’ are obliged to attend.

The first seminar focuses on two major dynamics of human behavior; our beliefs and our identities. This is a thought provoking two hour journey to a unique understanding of these dynamics through the adoption of a belief that, “When Human Beings do something good; something good is going to happen,” and learning to apply that belief to the five fundamentals of Professional Salesmanship: PRODUCT KNOWLEDGE, PROSPECTING, QUALIFYING, TIME MANAGEMENT, and CLOSING.

Management and staff will learn to identify with a belief and learn to use it in ways that will not only guarantee sales success, but will also guarantee a life filled to the brim with happiness and joy.

The second seminar is an in store workshop that reinforces the fundamentals learned in the first seminar and applying them to each department, and each individual through interactive role playing and an unforgettable selling experience.

THE BUSINESS OF SUCCESS
PERFORMANCE MANAGEMENT
The Selling Joy Sales Training and Performance Management System implements revenue programs that are guaranteed to inspire and motivate staff to excel. In addition Selling Joy Golf will supply a personalized copy of “Selling Joy” The spiritual path to sales success and joyful living, and a policy and procedures manual that clearly defines all daily tasks for each employee and outlines for all weekly, monthly or seasonal promotions and staff incentives.

The Selling Joy system eliminates “Down time” creating and maintaining staff incentive programs that are guaranteed to generate increased revenues as well as motivate people to aspire to new heights of personal achievement.

The Selling Joy system focuses on personal performance and individual achievement rather than customer service and traditional marketing programs. Creating individual performance based programs that encourage people to succeed on an individual level are key to increasing course revenue. The Selling Joy system allows managers and owners to track performance by providing “Directors of Sales” with daily performance plans that are specifically designed to keep staff focused on increasing business.

RECENT TESTIMONIALS
Dave’s knowledge and experience in sales is unparalleled and will clearly be instrumental in rejuvenating the golf course industry.
Gary Piotrowski, GM

Selling Joy Golf is a breath of fresh air for the golf business.
Bill and Jo Koeneman, Chester Il.

Selling Joy’s methodology is new and exciting; I look forward to watching it succeed.
Curt Woolsey BC

Selling Joy is the first comprehensive approach to increasing sales. Everyone should get involved.
Barry Allman Pres. Sweet-Spot Golf

The Future of Golf
The Selling Joy System has been created to renew and to revitalize the golf course industry. For the last thirty years the industry has prospered due to an increase in the number of people who have taken up the game and the number of courses that have been developed to fill the increasing demand. It is clear that due to a receding economy and shrinking demand, golf courses revenues have followed suit. It is also clear that courses are continuing to spend an ever increasing percentage of existing revenue on advertising trying desperately to compete in a declining market. The Selling Joy sales training and management system replaces and reduces the cost of ineffective marketing and advertising programs with sales based programs that create and increase course revenues by turning management staff into professional and successful salesmen.

This unique and revolutionary system has been the corner stone on which the American business model was founded. “Find a product and sell it” It was never, “find a product and market it”. Selling Joy trains people to “sell” their product. The selling Joy system teaches staff how to insure a tee time is never lost to the competition, how to sell entire wardrobes in the pro shop; how to sell clubs and lessons; how to sell special events and banquets and food and beverages, and most importantly, how to sell more of all the above each and everyday forever.

In addition; the Selling Joy system is designed to incorporate the fundamentals of professional salesmanship with personal development skills. By using the fundamentals each staff member will come to understand that in doing the things that guarantee success in business also guarantee a life filled with happiness and joy everyday forever.